Senior Digital Marketing Manager<\/span><\/b>
<\/span><\/p> Location: Buffalo Niagara, NY<\/span><\/span>
<\/span><\/p>Position: Full Time \-Office Based<\/span><\/span>
<\/span><\/p> <\/span><\/span>Hours: 8am \-4:30pm<\/span><\/span>
<\/span><\/p>Travel: Approximately 5â10%<\/span><\/span>
<\/span><\/p> <\/span><\/span>Salary: $100K+ + Bonus + Industry leading 401K<\/span><\/span>
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<\/div>About the Opportunity<\/span><\/span><\/b>
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- Apply now to join a recession proof fast growing industry with our global fall protection client as their newest Sr Digital Marketing Manager.<\/span><\/span>
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- Support and influence <\/span>5+ business units nationally<\/span><\/b>, helping drive sales and marketing growth at scale.<\/span><\/span>
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- Play a key role in a period of accelerated expansion where digital marketing is a primary growth lever.<\/span><\/span>
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- Operate at the intersection of global brand standards and local market execution.<\/span><\/span>
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- Opportunity to make a visible impact within a complex, multi\-entity organization.<\/span><\/span> <\/span><\/span><\/b>
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<\/ul>The Role<\/span><\/span><\/b>
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- Strengthen and scale digital marketing performance across multiple business units.<\/span><\/span>
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- Maintain strong digital execution within the largest and most complex core business.<\/span><\/span>
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- Blend strategic leadership with hands\-on execution where required.<\/span><\/span>
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- Enable other teams through structure, coaching, and performance accountability.<\/span><\/span>
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- Improve lead quality, increase marketing contribution to sales, and establish consistent performance discipline.<\/span><\/span> <\/span><\/span><\/b>
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<\/ul>Primary Responsibilities â Core Business Unit Leadership<\/span><\/span><\/b>
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- Own and optimize PPC strategy with a focus on qualified lead growth and cost efficiency.<\/span><\/span>
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- Lead SEO strategy and collaborate on content planning aligned to buyer intent.<\/span><\/span>
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- Plan, execute, and optimize multi\-channel campaigns across paid media, organic search, email, and landing pages.<\/span><\/span>
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- Develop and maintain dashboards tracking lead volume, channel performance, product categories, and trends.<\/span><\/span>
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- Pilot new digital tactics and campaigns prior to scaling across other business units.<\/span><\/span>
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<\/ul>Multi\-Business Unit Enablement and Support<\/span><\/span><\/b>
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- Act as a strategic digital partner to marketing leads and general managers across supported units.<\/span><\/span>
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- Conduct regular performance and strategy check\-ins to review results and priorities.<\/span><\/span>
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- Provide guidance on PPC structure, keyword strategy, landing\-page optimization, content alignment, and email strategy. <\/span><\/span>
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- Support product launches, seasonal initiatives, and growth campaigns across regions.<\/span><\/span>
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- Reinforce global marketing standards while adapting execution to local market needs.<\/span><\/span>
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- Identify capability gaps and deliver training or frameworks to improve execution quality. <\/span><\/span>
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<\/ul>Direct Ownership of Smaller or Under\-Resourced Business Units<\/span><\/span><\/b>
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- Manage PPC and digital campaigns end\-to\-end for units without dedicated marketing resources.<\/span><\/span>
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- Partner with local teams to develop blogs, product pages, and email assets.<\/span><\/span>
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- Establish baseline KPIs, benchmarks, and growth targets where none exist.<\/span><\/span>
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- Ensure smaller units operate with the same performance discipline as larger teams.<\/span><\/span>
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<\/ul>Reporting, Analytics, and Performance Communication<\/span><\/span><\/b>
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- Build and maintain standardized reporting dashboards across all supported business units.<\/span><\/span>
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- Track MQL performance against prior\-year benchmarks and agreed growth targets.<\/span><\/span>
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- Deliver monthly performance summaries outlining results, trends, risks, and recommended actions.<\/span><\/span>
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- Provide clear, data\-backed insights to marketing leads and general managers.<\/span><\/span>
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- Maintain consistency and credibility in how digital performance is measured and communicated.<\/span><\/span>
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Requirements<\/h3>
What Success Looks Like<\/span><\/span><\/b>
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- Sustained improvement in MQL volume and quality across all supported business units.<\/span><\/span>
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- Strong, scalable digital performance maintained within the core business.<\/span><\/span>
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- Organization\-wide visibility into digital performance and outcomes.<\/span><\/span>
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- Improved digital maturity and execution quality across marketing teams.<\/span><\/span>
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- Clear alignment between marketing activity and sales growth objectives.<\/span><\/span>
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- Trusted partnership with business unit leaders and global marketing leadership. <\/span><\/span>
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<\/ul>Experience and Background<\/span><\/span><\/b>
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- 8+ years of digital marketing experience with deep expertise in PPC and SEO.<\/span><\/span>
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- Proven success driving lead generation and pipeline contribution in B2B environments.<\/span><\/span>
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- Strong experience executing multi\-channel digital marketing campaigns.<\/span><\/span>
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